“The fashion world may be enamored with bloggers — but not when they post future advertising images without permission. Images from the spring-summer campaigns from the likes of Dior, Balenciaga, Celine and others have been circulating on Modelinia, Fashionologie and other sites this week, ahead of their appearances in February magazines, causing puzzlement and consternation at some design houses.
Fingers have also been pointed at the new blog of Love magazine, which acknowledged some ads — including those of Loewe and Givenchy — were posted with the blessing of designers, while others were snatched from fellow blogs. “This was a genuine human error, made in enthusiasm, and it was certainly never our intention to upset anyone, in particular designers we hold in such high esteem,” Love editor in chief Katie Grand said, assuring “practical steps have been taken to ensure no unauthorized campaign content can appear on the blog at any point in the future.” WWD
Come on, we’re already in the XXI century, it’s impossible to ignore possibilities of the digital world, you don’t have to take offence at it, you have to use it. Magazines and newspapers will never be the first again. It’s essential to create a place for luxury in the internet that could easily replace glossy sheets. And it would be better to let people download hi-res ads from the official site than compain about moire and overcompressed 300×150 pictures that can’t really convey the spirit of luxury.
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