by Kristen Swanson, Judith Everett
© 2008, 368 pp., softcover. Price at Amazon: from 49.95$
“This book fills the gap between general writing classes and upper-level fashion courses that address writing within the context of specific sectors of the fashion business, such as merchandising or promotion. The text includes writing fashion reports and fashion forecasting, fashion show scripts, print and broadcast advertising, public relations copy, and editorial content in trade and consumer magazines. The role of the Web writer receives special attention. Real world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. “
Contents
Writing in the Fashion Environment
Effective Fashion Communications
The Writing Process
Fashion Journalism
Writing for Newspapers
Writing for Magazines
Writing for Broadcast Media
Fashion Promotion Communication
Writing for Advertising
Writing for Public Relations
Writing for News Media
Other forms of Fashion Writing
Scholarly Writing
Writing Books
Writing Business Communications
Writing Employment Messages
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