by Marian Frances Wolbers
©2009, 320 pp., softcover. Price: from 90$
“This text takes a systematic approach to uncovering fashion to reveal the industry’s underlying network of communications. The term “fashion communications” refers not only to monthly fashion magazines, but also to every facet of information relating to fashion—from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas—manufacturing; business; sales and advertising; and representation in the media—Wolbers uses a who-what-where-when- why approach. As Professor Horacek so eloquently states in her Foreword, “this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills.”
Contents
Fashion Communications —A Layered Look
Fashion Information from the Inside Out
Understanding Raw Materials
Laboring for Fashion: Influences from the Industry
The Business End
Details, Details
Becoming Fashion
Out There for All to See
Representation in the Popular Media
The Big C: Creativity
Evolution of the Fashion Magazine
Dynamic Wording—The Art of Describing Fashion
Visuals That Speak
“With This Page (Ad, Script, or Whatever!), I Thee Wed”
Related Articles
