“Brand by an icon” this is a good title for a popular trend of fashion communication. For this time it’s Tod’s who has teamed up with a legendary photographer Elliott Erwitt to make a photo series “Icons by an Icon” commissioned to showcase the classic luxury leather brand. The 40 photographs show cosmopolitan families from Europe and the US wearing Tod’s classics. Those images will be exhibited in Tod’s shop windows between March and April 2010. Consequently, you can read this news not only in fashion resources but in all art, photo and high-life magazines.

Photo: Wallpaper

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