Gucci has launched a microsite for its latest eyewear collection. For the first time the Italian brand has made a line of youth-oriented styles. Frida Giannini, Gucci’s creative director, came up with a great idea for promotion – a social networking site. “I designed these sunglasses and the accompanying social networking site with today’s digital generation in mind. I hope that they will both enjoy wearing them and ‘reflecting and connecting’ their own creativity with their friends around the world,” said Frida Giannini.
You can upload your party photo to the site and it will be shown reflecting in the lenses of a pair of sunglasses. You can also choose the city and the background music, time-stamp your images and keep a party timeline, share the results with your friends.
Gucci EyeWeb – is a cool interactive gallery that makes a luxury brand more approachable to a young audience. It is a pity that they didn’t sign Tiga with his Sunglasses At Night hit.
Visit: Gucci EyeWeb
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