I’m happy to officially start blogging with the very first Fashion Communication podcast. In this podcast – some of the best tracks played at the runway shows during the past few years, including Kids, Manila etc.
In short, what this blog is about. It’s about those varied ways that fashion brands use to connect to people. From runway shows to advertising campaigns, from shop windows to shop interiors, from legend making to star collaborations. You can call it boring “marketing communication”, you’ll be right. But in regards to the fashion industry nothing can be boring. I’ve started this blog to collect and analyse fashion marketing tricks that different brands use to promote their goods. It helps me to combine my PR & Marketing background with my passion for fashion. I never wanted to write a common fashion blog with tons of “cute” pics that duplicate each other from one to another. But there are not so many blogs on the net about fashion business itself. It is clear, fashion always has been a “closed” industry, but on the other hand every day we consume its products or at least hearken to its messages from TV ads and magazine covers and go to enrich fakes, satisfying our vainglory. To make a dream, then sell it – this is the main goal. Isn’t it thrilling?
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