We mark our rebirth with the brand new podcast inspired by Menswear fashion shows season Spring/Summer 2011. We’ve changed not only the name but our concept. From now we will cover fashion in all its variety – design, looks, events etc.

Now let’s recover Menswear Fashion Week S/S 2011!

Fashioncollector Podcast # 4 tracklist:

1. Courage – The Whitest Boy Alive (Neil Barrett)
2. Midnights (Fan Death Remix) – Lost Valentinos (Neil Barrett)
3. Colourless Colour – La Roux (Viktor & Rolf)
4. Psycho Killer (Lexicon Avenue remix) – Talking Heads (Versace)
5. Don’t Let Go (Pete Herbert Edit) – Tony Orlando (Vivienne Westwood)
6. Cut by the Brakes – Grand National (Giorgio Armani)
7. Orally Fixated – Roisin Murphy (Dsquared2)
8. We Can’t Fly – Aeroplane (Vivienne Westwood)
9. Dance Yourself Clean – LCD Soundsystem (Hermès)
10. Howlin’ For You – The Black Keys (Versace)

Welcome our third, the shortest one, the melancholiest podcast. Why ‘Bonjour tristesse’? Because it’s time to meditate on your dreams, to look inside, to become a little bit pathetic… but for 20 minutes only.

Fashion Communication Podcast # 3 tracklist:

1.  Daft Punk – Fragile
2.  Ladyhawke – Magic (The Swiss Remix)
3.  Ali Love – Love Harder (Mighty Mouse Remix)
4.  Miss Kittin – 1000 Dreams
5.  Coeur De Pirate  – Comme Des Enfants (Le Matos Andy Carmichael remix)

First of all, Happy Birthday to us!;)
A month ago we’ve opened our Fashion Communication digital doors to a wide audience. Since then we’ve made about 60 posts including the very first sweet podcast and we’ve already got our constant readers. Thank you!

Fashion Communication has its own Twitter and today we’ve registered a Facebook account, so please join.

Special gift that I was twittering about is our second podcast made from S/S 10 catwalk tracks! Enjoy!

Fashion Communication Podcast # 2 tracklist:

1.  Phoenix – Lisztomania
2.  Lilly Allen – Not Fair
3.  La Roux - Tigerlily
4.  Metronomy – Heartbreaker (Kris Menace remix)
5.  Soul II Soul – Back To Life (The Rules remix)
6.  Giorgio  Moroder – Knights In White Satin
7.  Simian Mobile Disco – Cruel Intentions (feat. Beth Ditto)
8.  Little Boots – Mathematics
9.  Peaches – Downtown (Simian Mobile Disco remix)
10. Major Lazer – Keep It Goin’ Louder feat. Nina Sky (Diplo remix)
11. Santogold – Lights Out

I’m happy to officially start blogging with the very first Fashion Communication podcast. In this podcast – some of the best tracks played at the runway shows during the past few years, including Kids, Manila etc.

In short, what this blog is about. It’s about those varied ways that fashion brands use to connect to people. From runway shows to advertising campaigns, from shop windows to shop interiors, from legend making to star collaborations. You can call it boring “marketing communication”, you’ll be right. But in regards to the fashion industry nothing can be boring. I’ve started this blog to collect and analyse fashion marketing tricks that different brands use to promote their goods. It helps me to combine my PR & Marketing background with my passion for fashion. I never wanted to write a common fashion blog with tons of “cute” pics that duplicate each other from one to another. But there are not so many blogs on the net about fashion business itself. It is clear, fashion always has been a “closed” industry, but on the other hand every day we consume its products or at least hearken to its messages from TV ads and magazine covers and go to enrich fakes, satisfying our vainglory. To make a dream, then sell it – this is the main goal. Isn’t it thrilling?