My favorite model Freja Beha Erichsen knows how to perfectly convey the spirit of wealth, what  jewelry brands expect from her. Appeared in Harry Winston F/W 2010 campaign she totaly disarmed us with her dazzle smile revealing the other side of her modeling talent. And now we see her in a new campaign of a Danish brand Georg Jensen. Enjoy!

Harry Winston F/W 2010

Starring: Svetlana Svetlichnaya, Taras Burnashev, Sergey Matevosyan
Direction, camera, cut, post-production: Nikolaev Andrey
Acousmatic: Ilya Gromov
Styling: Alexey Gabilo
Make-up & hair: Ruslan Tat`yanin
Producer: Oleg Rozenthal

Photo: Andrey Nikolaev

More exclusive pictures of Svetlana Svetlichnaya under the cut!

Quiz: Find 10 differences!

Armani Exchange S/S 2010

Photographer: Matthew Scrivens
Models: Clint Mauro, Irina Shayk, Marlon Teixeira, Tamiris Souza Freitas, Tomas Skoloudik
Make-up artist: Virginia Young
Creative directors: Matthew Scrivens, Tom Jarrold
Art director: Benjamin Havrilak

Calvin Klein Jeans S/S 2010

Photographer: Steven Klein
Models: Jamie Dornan, Eva Mendes
Art director: Fabien Baron

Models: Sean O’Pry, Dree Hemingway
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Stylist: Melanie Ward

Models: Mina Cvetkovic, Jakob Wiechmann
Photographer: Emilio Tini

Models: Karlie Kloss, Jonas Mason
Photographer: Paolo Poversi

I love the way Armani Exchange provokes community’s reaction this Valentine’s Day. It’s so easy – change the couples et voila, your store windows are in every TV show and your ad campaign is spread over the Internet in seconds.

The Huffington Post is holding a vote for readers to decide if the current A|X Share The Love window and online campaign is harmful or harmless. Guess, which answer is more popular? And only the American Family Association shows displeasure, helping A|X with their PR: “Malls, where teens hang out, have retailers whose window displays poison our children with 10-foot posters that are nothing but soft porn. In particular, Armani Exchange has recently displayed Valentine’s posters with partially dressed “couples” holding one another. These couples consist of two men, a man and woman, and two women. The women are scantily dressed while it is questionable if the men have any clothes on at all. Two of these models are used a couple of times to represent bisexuals. If it could get any worse the text written is “SHARE THE LOVE.” Not every local mall has an Armani Exchange, but we need to take a stand since A|X is one of the fashion leaders and this is becoming a popular trend. You may view these on their website at www.armaniexchange.com. WARNING! Pictures are offensive.”

Are you really offended?

Source: Fox4, Armani Exchange

Models: Natalia Vodianova, Simon Nessman, Mariacarla Boscono, Emil Dostovic, Eduardo Calero
Photographer: Mert Alas and Marcus Piggott
Fashion Editor / Stylist: Panos Yiapanis

Models: Carmes Kass, Valerija Kelava, Lisanne de Jong, Jacquelyn Jablonski
Photographer: Juergen Teller