I love the way Armani Exchange provokes community’s reaction this Valentine’s Day. It’s so easy – change the couples et voila, your store windows are in every TV show and your ad campaign is spread over the Internet in seconds.
The Huffington Post is holding a vote for readers to decide if the current A|X Share The Love window and online campaign is harmful or harmless. Guess, which answer is more popular? And only the American Family Association shows displeasure, helping A|X with their PR: “Malls, where teens hang out, have retailers whose window displays poison our children with 10-foot posters that are nothing but soft porn. In particular, Armani Exchange has recently displayed Valentine’s posters with partially dressed “couples” holding one another. These couples consist of two men, a man and woman, and two women. The women are scantily dressed while it is questionable if the men have any clothes on at all. Two of these models are used a couple of times to represent bisexuals. If it could get any worse the text written is “SHARE THE LOVE.” Not every local mall has an Armani Exchange, but we need to take a stand since A|X is one of the fashion leaders and this is becoming a popular trend. You may view these on their website at www.armaniexchange.com. WARNING! Pictures are offensive.”
Are you really offended?
Source: Fox4, Armani Exchange
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