Fashion Advertising and Promotion
by Jay Diamond, Ellen Diamond
©1996, 448 pp., illustrated, 16pp. full color, hardcover. Price: from 58$
“This easy-to-read, basic text explores the advertising and promotion methods used by fashion designers, manufacturers, retailers, materials processors, resident buying offices, forecasters, trade associations, expositions, and other professionals and the role each method plays in the fashion industry. It includes print and broadcast media as well as special event and other promotion presentation techniques. ”
Contents
The Industry’s Background and Purpose
The Advertisers and Promoters of Fashion
Research: Planning and Evaluation
Advertising Agencies and Promotional Services
Magazines
Newspapers
Television and Radio
Direct Advertising
Outdoor and Transit Advertising
The Copy, Illustrations, and Layout
Production: The Print and Broadcast Media
Fashion Shows
Special Events
Fashion Videos
Publicity: Obtaining Editorial Coverage
Promoting Fashion Through Visual Merchandising
Related Articles
